Meanwhile, consumers will buy about 20 million movies this year for $10 to $15, a less than threefold increase since 2007. That’s a nearly sevenfold increase from 2007, and it doesn’t include the more than 300 million estimated videos streamed via Netflix’s subscription rental service. consumers will rent 37.7 million movies online this year for $3 to $5 each, according to Screen Digest. The trend toward online rentals has been accelerating. “If purchases keep declining or go away and the industry migrates to rental and subscriptions in the digital world, there will inevitably be a reordering of finances in Hollywood,” said Warren Lieberfarb, a consultant who was previously president of home video for Warner Bros.
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